Mr. Freeman – an online cartoon character that deconstructs offline reality

Mr. Freeman is a character of a series of black-and-white cartoons. The first episode [RUS] of a “Grim Fandango” [EN]-like animation appeared on Sept. 21, 2009. Since then, 11 episodes have been published and the total number of views surpassed 6 million. Mr. Freeman has its own blog on LiveJournal, a website and numerous representations on various social networks. Despite many speculations, the names of Mr. Freeman’s creators still remain unknown. It’s clear, however, that it’s done by a very professional team of artists and animators. On April 15, 2010, Mr. Freeman received [EN] a Deutsche Welle “The Best of Blogs” award for the best video blog.
Mr. Freeman cartoons have no political messages. They focus on existential, philosophical issues of everyday life. Mr. Freeman appeals to the spectators, portraying the emptiness of their lives, which consist of consumerism, entertainment and laughing at others. The first part of the movie was entitled “Are you sure about who you are and whether you exist?” “Are you real? Are you unique? You are just a small screw in the system,” says Mr. Freeman. He gradually and consistently deconstructs the world of a typical RuNet user, mocking values, common knowledge, morality and social hierarchies.


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